# Oversubscribed Book by [[Daniel Priestley]]. Relevant for my goal to [[become a KPI]] and [[building a business|build a business]]. Daniel Priestley: *Oversubscribed.* ## Thoughts ### There’s a wave coming. There’s a wave coming, due to massive trends in demographics and technology plus the fact that [[ideas bump into each other]]. Breakthroughs in [[AI]], automation, data management, logistics, robotics and more, all interacting with each other, will have unforeseeable consequences %% >The wave is a phenomenon called convergent disruption. It happens when several big trends all take place at once. From 2020 onwards, there are massive trends in technology and demographics that are turning the world on its head. Digital technology has been hitting the market at warp speed since the year 2000. For many years the technology has been too basic or too buggy to be useful; however, all of that is changing. Right now the world of business is having breakthroughs in speech recognition and response, automation, robotics, logistics, artificial intelligence, data management, manufacturing and collaborative sharing of resources. A tipping point has hit where these technologies have gone from being novel to being reliable. Additionally, a lot of technology that operated independently is now integrating with other technology to become seriously disruptive." (Daniel Priestley, Oversubscribed) added: [[2024-01-13]] %% ### Your personal philosophy. The clearer you are about your personal philosophy – that is: your beliefs, values etc. – the closer you’ll be to become oversubscribed. %% What's your [[philosophy]]? What are your strongly held [[believing|beliefs]] about what you do? What do you stand for? What do you stand against? What is the [[change]] you want to see in the [[world]]? The clearer you are when answering these questions, the closer you will be to being oversubscribed. added: [[2024-01-14]] note: In order to become a KPI it’s key to think about one’s philosophy, that is – for me – to write about it. %% ## Highlights #### Clients vs costumers You wouldn't have found those 10 clients if you hadn't generated 100 customers first. You need to generate plenty of customers who buy a “product‐for‐prospects” at a low‐risk price point. You then need to discern who would be a great client for you long term. A barbershop might have 1,000 customers a year who step in for a cut once or twice. They will also have a group of clients who get their hair cut at the same place every month. ^3e1418 Note: Ok, you need to [[getting customers|get more customers]] first. Five core strengths make someone a [[key person of influence]], and like any other skills, anyone can learn and develop these strengths: (...) Note: Here it is again. I like how the books build up on one another. #### Amazon and Netflix Amazon almost dealt a death blow to traditional bookstores because it made it a lot easier to buy a book. Each book is exactly the same if you buy it in a store or online but the ease and simplicity of Amazon makes it the default option. Netflix obliterated video rental stores with their approach to getting movies into your home with less hassle. #### Trump’s marketing campaign In 2016, [[Donald Trump]] shocked the world with his technical win based on the electoral college, not the popular vote. He had engaged data analytics companies to create a marketing campaign unlike anything the world had seen before. Using a loophole in [[Facebook]], his controversial data marketing team at Cambridge Analytica were able to piece together vast amounts of data about voters and then deliver uniquely targeted campaigns to each voter based specifically on their existing views. ^7f8ad5 location: (...), added: [[2024-01-09]] note: today, you want to be a data driven enterprise. #### You are a media business Maybe you don't think of yourself as a media or technology business with a daily focus on content creation, media distribution, software, data and automation. However, that's a foolish position to take these days. No matter what your business is, you are also a media and technology business. It's nearly impossible to become oversubscribed at any scale without the use of media and technology. So if you're not comfortable with it, you'd better hire someone onto your team who is. ^ee0277 added: [[2024-01-10]] related: [[They Ask, You Answer|TAYA]] %% >You'll also notice that each one of these positions makes it hard to compete with the others. You can't be highly innovative and also convenient; it doesn't work because innovation takes time to roll out with consistency. You can't be super cheap and also compete on relationships; it costs money to build relationships. So you'll have to choose one main market position for your business to focus on. added: [[2024-04-07]] note: Relationships it is. | later note: Which positions? Context? %%